How it happened
Traffic was only half of it. The visitors we brought to UpMenu still had to land on pages that sell — and no amount of great copy or persona research can save a page that is badly designed and hard to read.
So we treat landing pages as a whole: design, customer persona, SEO and copy that sells. On UpMenu’s product page that meant an 11% boost in conversion.
What it meant
More of the traffic turned into customers: the same visits, more sales. And it isn’t a one-off — we’ve helped fix over 50 landing pages, improving conversion by 2–11%.